If you don’t have a Video Schema attached to your site videos, you’re just paying for decoration and not results. Video Schemas are how google indexes and communicates with Videos. Without this your video is lost in the internet and not making you a single cent. Read to learn why. #seotips #videomarketingtips
Video Marketing is 80% of your Marketing According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy. Sounds simple right, just hire someone to post a video on your page? Wrong. That's a waste of money, and I'll tell you why. If you simply post the video, it's the same as simply decorating your profile. Looks nice, loks professional- but it isn't making you money. And if you hire a pro, it should be. Professionals don't just upload your video- we use something called VIDEO SCHEMA to make the video work for you and push your page to the top. I want your page to do well, so I'm going to tell you some insider secrets about this schema. This next part is crazy important- Video schema markup is a code you can add to your website. This code tells search engines how you have structured your video and helps the likes of Google to understand what it’s about.
The code appears as rich snippets in the SERPs and displays a video thumbnail/preview, along with other info, such as a title, description, date uploaded, length, etc. Providing video schema helps search engines identify content that meets searcher intent and queries. This increases the chances of your content appearing in the rich results in SERPs.
Increased visibility often means more visitors and conversions; the more relevant your content is, the happier your visitors are.
Ultimately, this leads to an improved search engine position, boosting your SEO efforts. Some marketers report an increase in visibility of up to five percent when adding video schema.
You deserve more than just decoration as marketing. ready to get professional with your strategy?
Contact me and mention this post for a free study of your website to discover if you are set up for "rich results". When you're ready to make those nice videos you paid for make you money instead of make your page look pretty I can help you get your schema configured and report back with the status and ranking of each video. This service is included for clinets on the CMO package and can be added for a fee of $300 per video.